16th of October 2025, Bucharest

Decoding Consumer Behaviour

Insights into today’s buying mindset.

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Retail Technology Marketing Consumer Behaviour is in constant motion.

The retail landscape is experiencing seismic shifts at unprecedented speed. Technology’s relentless march, from AI-powered personalisation to social commerce platforms, has created an avalanche of change that’s reshaping how consumers discover, evaluate, and purchase products.

Yet beneath this digital transformation, fundamental human behaviors and motivations remain remarkably constant. At ShopGrade 2025, we’ll decode this paradox: understanding which consumer behaviors are evolving with technology and which timeless principles still drive purchasing decisions.

16th of October 2025

Explore Our Event Schedule

Join us as we present a structured timeline of activities for Shopgrade. This schedule includes session details, speaker names, and essential times to help you navigate the day. Plan your participation effectively and make the most of your experience.

9:00 - 9:30

Welcome

10:00 - 10:45

Future Consumer Scenarios: Making the Future Part of Today’s Decisions

Diana Stafie

Diana Stafie is a Strategic Foresight Consultant and the founder of Future Station, a boutique consulting firm that helps organizations anticipate change and design resilient strategies for the future. She works with executive teams, boards, and institutions to explore emerging trends and build future-proof responses. Diana has specialized in foresight through programs at the University of Houston, the Institute for the Future in California, the Copenhagen Institute for Futures Studies, and the European Certified Future Strategist program. In addition to her consulting work, she teaches foresight at business schools and serves on the boards of various organizations.

10:45 - 11:30

How is AI changing consumer behavior and how can retailers adapt & thrive?

Dan Oros

COM Central Eastern Europe at Google | Tech advisor & investor
Dan leads Strategy & Ops for Google in Central and Eastern Europe, focusing on accelerating AI adoption. Before that he was the CEO of Creatopy, a Generative AI startup.
He is an active tech advisor and investor in 10+ startups, Endeavor entrepreneur, YPO member, and amateur biohacker.

11:30 - 12:00

Coffee Break

12:00 - 12:45

10 Ideas Worth Stealing: Lessons from Global Markets

Toni Gherca

Toni is a strategic planner with 15+ years of marketing expertise spanning brand management, creative strategy, and innovation. Toni’s mission is understanding what consumers truly want and building communications that resonate. His diverse background, from brand strategist to art director to innovation leader, gives him a unique perspective on creating integrated marketing approaches that drive real business results.

12:45 - 13:30

How shifting values are changing society, consumers and economic contexts

Robert Santa

Robert Santa holds a Master’s degree in Education from the University College of London’s Institute of Education and the University of Deusto in Bilbao, as well as a PhD on the integration of migrants in Romania from the National University of Political Studies and Public Administration (SNSPA) in Bucharest. He was actively involved in the student movement at the local (Timișoara), national, and European level. He has coordinated publications of the European Students’ Union, including their flagship study on the impact of the Bologna Process, Bologna With Student Eyes. Between 2011 and 2013, he was responsible for academic affairs at Adecco Romania, and between 2017 and 2022 he worked with the Presidential Administration of Romania. Since 2022, he has been coordinating the research activity of Rethink Romania. He has published multiple articles in the fields of education, demography, and the social impact of demographic change. His recent work focuses extensively monitoring cultural, social, and demographic trends and their impact on the economy.

13:30 - 14:30

Lunch

Connect and Inspire

Why Should You Attend?

Learn from Leading Experts

Four industry professionals will share cutting-edge insights on global consumer trends, AI in retail, breakthrough campaign strategies, and the evolving Romanian market. Walk away with actionable intelligence you can implement immediately.

Engage in Real-Time Discussions

Dive deep into the issues that matter most to your business through interactive Q&A sessions and live discussions. Get your burning questions answered and debate the hottest topics shaping retail marketing today.

Connect with Your Peers

Network with fellow trade marketing managers, brand managers, and sales professionals during coffee breaks and lunch. Build valuable relationships, share experiences, and discover new collaboration opportunities within Romania's retail marketing community.

Location

The Orangeria at The Villa in Bucharest is a distinguished event venue known for its elegant and historic ambiance. It perfectly combines classic architecture with modern facilities, creating an inspiring environment ideal for conferences, cultural events, and corporate gatherings.

Secure Your Spot at Shopgrade Today

Join us on the 16th of October 2025 for half a day with like minded professionals from your industry, to share, discover and talk about what’s next in Retail, Marketing and Consumer Behaviour. 

A forum for Marketing and Retail Professionals.

Shopgrade has been at the forefront of transforming retail marketing since its inception. Our mission is to connect industry professionals, share insights, and foster innovation among brands. Over the years, we have witnessed significant advancements in strategies and technologies that shape consumer engagement.

Join us as we explore pivotal moments that have defined our journey and learn about the impact we’ve had on the industry. From guest speakers to immersive workshops, each edition aims to inspire and equip attendees with knowledge and tools for success in today’s market.

Presented by g7 Marketing

Most agencies study consumers through data and digital signals. We see them through a human lens. Every day, thousands of our people are embedded in the real world, in retail environments, on city streets, at brand activations, observing, listening, and engaging with consumers in their natural moments of choice. 

Our three integrated service lines, retail operations, shopper marketing, and brand experience form a continuous intelligence loop where human observations shape strategy, and strategic insights enhance every consumer interaction. 

Frequently Asked Questions

Explore answers to common inquiries about Shopgrade.

You can register for Shopgrade directly through our website. Simply navigate to the registration section, fill out the form provided, and submit your details to secure your spot.

Attendance is free of charge for all invited guests. Just be sure to register on the website or speak to a g7 representative.

Yes, Shopgrade will feature multiple guest speakers from the industry sharing their insights and experiences. You won’t want to miss these sessions!

The event will provide various networking opportunities throughout the schedule. You will have the chance to connect with industry professionals and fellow attendees during workshops and breaks.

Yes, you can bring a guest. Please ensure to register them in advance to ensure they receive all the necessary materials and access.